Google September 2022 Product Reviews Update Rollout Complete (September 26, 2022)

Google says that the Product Reviews Update for September 2022 will be fully applied on September 26, 2022.

Before the news came out, the search engine giant quietly changed the same thing on its Google Search ranking changes page.

This is the fifth update to the algorithm that directly targets review sites.

Even though Google hinted at a change to product reviews in August, this change is now available after the Core Algorithm Update in September.

Still, if you notice a change in your site's rating in the near future, you might not know if the core update or the product reviews update is to blame.

The Product Reviews Update is mostly for websites that have reviews of products. So, if your site has review-based content, the change in ranking that happened after the Product Reviews Update in September 2022 is probably the reason.

On the other hand, Google's September Core Update might be to blame if your SERP rank changes soon even though you don't run a review site.

This update was supposed to be done within a week after it came out on September 20, 2022.

The September 2022 Product Reviews update, which came out on September 20, will be fully functional in a week.

Also, it is important that Google said the release of the Product Reviews Upgrade was done on the same day it said the September 2022 core algorithm update was done.

Because of this, website owners and SEOs now have two brand-new algorithm updates to think about if their websites' Google search rankings change in an obvious way.

If your site doesn't rely on reviews, all you have to do is pay close attention to the main update. But if you run a website with reviews of products, you should pay the same amount of attention to both changes to make your site better.

John Mueller from Google says that when we make core upgrades, we focus more on the overall usefulness of the website than on individual problems.

So, Core changes affect every website, while Product Review updates only affect sites that review products. That is also true for the changes Google will make in September 2022. Follow Google's rules carefully and keep in mind what your site is for.