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Desktop Rollout Completed for Page Experience On March 3, 2022

Google stated that the upgrade to the desktop page experience has been made. The PC update started going out on February 22 and was done on March 3, so it took 9 days to roll out.

On the other hand, the change to how the mobile page worked took about two and a half months.

Google has confirmed that the change to the desktop page experience is now done, so you can start to see how it affects your search results.

Taking a look at how the new desktop page experience has changed things

Google's Page Experience update is to blame for any changes in results that happened on or after March 3rd, whether they were good or bad. Check if this is true by looking at your site's page experience score with Google tools.

In a separate study, GSC looks at how the Page Experience works on the desktop version of web pages. With this study, you can find out how the Page Experience affects your website.

If most of your pages are marked in red or yellow on the report, it's possible that the page experience change caused your rankings to drop on March 3. If the page experience results for your website are low, find out why by looking at each factor on its own.

Update Criteria for Desktop Page Experience

Google's change to the page experience for desktop search includes a number of ranking factors that are similar to those that were added to the algorithm for mobile search last year. Some things that affect how a desktop page is ranked are:

  • Core Web Essentials (LCP, CLS, and FID)

  • Security for HTTPS

  • There are no annoying interstitials

If your site doesn't meet any of the above conditions, you won't get the ranking boost for page experience on desktop. On the other hand, a drop in ranking doesn't mean that your site was punished for not meeting Google's page experience standards.

Simply put, it means that sites that meet Google's standards may rank higher than you, making your pages rank lower. So, improving your page's experience score can help you get those results back.

Here are the changes you should make to the page experience:

  • Does your website use HTTPS to make it safe? If you said yes, this can be ruled out.

  • Do you have any ads that get in the way on your site? If not, we can rule this out.

  • Does your site meet the standards set by Core Web Vitals? If you aren't sure, give it a try.

Keep in mind that page experience is not everything. Lastly, having relevant information is important, but a good page experience is also important.


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