5 Google Algorithms Related To SEO
- Priya Thakur
- Jun 20, 2023
- 4 min read
Updated: Jun 28, 2023
Have you ever wondered why Google is the most popular search engine even though there are many others? Google's success comes from how well its search results match what people are looking for. Google's huge database makes it hard to find the right results for your search question. But Google is very good at it because it uses great algorithms.
How does Google Algorithms work?
Google's search results are based on a complicated set of rules called an "algorithm."
We need to figure out how all of these different programs work. First, Google crawler gathers information from the web and saves it in a local database. After that, the crawler sorts all of the data by topic and niche and puts it in the master database.
When a person does a search for a certain query, this master database gives them the right results. Google shows different websites, images, and videos from the main database based on what you type into the search box. SERP, which stands for "Search Engine Result Pages," shows all of these findings.
We have to learn about all of these programs and how they work. And change the page and everything else to move up on SERP.
In this blog post, we'll tell you about the top 5 most important SEO-related Google algorithms.
Panda
Penguin
HummingBird
Rank brain
Page Experience
Panda: In 2011, Google put out the Panda algorithm. Before 2011, most of the information on websites was copied and pasted from other sites. This is called plagiarism. There was a lot of copied material. Google has made the Panda algorithm to stop this kind of spammy behavior.
The Panda algorithm is used to make sure that your website has unique, high-quality material. If you use things or copy and paste material, this algorithm may lower your website's rank or block it. In the SEO business, this algorithm is seen as a huge hit. This program changed the way Google optimization works from the ground up. To follow these engines' rules, you should write unique, high-quality content for your websites.
Penguin: In 2012, Google came out with the Penguin algorithm. But this Google algorithm's effects have been seen in 2014 and 2015. The Penguin algorithm has to do with how good the backlinks are. Back in the day, SEO experts, digital marketers, and others worked on making a lot of backlinks for websites. It doesn't matter if it will be useful or not. This is known as "backlink spamming."
To stop this kind of link abuse, Google is rolling out the Penguin algorithm. Websites that used backlink spamming or made backlinks that didn't make sense have had their rankings dropped.
To work with the Penguin algorithm, you need backlinks from high-authority domains or a link from a website in the same area. This kind of backlink is taken into account by Google as a real ranking marker.
HummingBird: Google came out with the Hummingbird algorithm in 2013. This method is similar to using a lot of keywords. In the past, when people wrote the text for websites, they used keywords way too often. This is known as "keyword stuffing." Because of this, the Google bot was also ranking low-quality material. To stop this, the Hummingbird program was a big help.
To work with the Hummingbird algorithm, don't use keywords in a way that doesn't seem normal. Write good material for the website without using too many keywords. Don't use the term unless you have to.
People have thought that 1% to 3% keyword number is the best range. Make a note of this: Google doesn't talk about the term density. SEO Updates has found that this is the best ratio for term density.
Rank Brain: In 2015, Google released Rankbrain. Google has said many times that the most important SEO tool is Rank Brain. This algorithm helps people get search results that are useful to them. Google's main goal is to give people search results that are useful. This program helps Google reach its main goal.
You must be wondering what to do about this program. The answer is simple: you need to write material that is useful and good. When writing the text, use the best keywords based on what the user wants. From the user's point of view, good information should be written.
You can also improve your image on social media, which is another thing you can do. Make social media pages on different sites and post information that is relevant. The Rank Brain formula is also met by doing things like these.
Page Experience: All of the above changes to Google are pretty old. Now, we're going to talk about a new change called "Page Experience." This change came from Google in 2021. Google has put a lot of thought into how this change will affect the user. How does a particular person feel or act on the landing page of a website?
In this update, Google said that websites with good page experience, less loading time, stable pages, and good content will rank better in Google SERPs. After this strategy, technical SEO will be more important.
In this blog, we only talked about the best algorithms. Google also does a lot of changes every day, which is something else you should know. Some of them are easy to see, while others aren't. I hope you liked the information and found it helpful.
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