What is Google Analytics 4?

The next version of Google Analytics is called Google Analytics 4 (GA4). It is a more complete analytics tool that focuses on privacy. It collects data from both websites and apps to learn more about the customer journey. GA4 uses event-based data instead of session-based data, and it has privacy settings like measuring without cookies and modeling user behavior and conversions. It also has the ability to predict and connect directly to media channels.

Key features of Google Analytics

Event-based data: It collects data based on what people do on your website or app, which are called events.

Controls for privacy: It has a number of privacy controls that let you collect data in a way that doesn't invade users' privacy.

Behavior and conversion modeling: GA4 creates behavior and conversion models by using machine learning.

Predictive features: GA4 has features that can help you predict how users will act in the future.

Direct integrations with media platforms: GA4 has direct connections with Google Ads, Facebook, and other media platforms.

Google Analytics 4 is a good choice if you want a more complete analytics tool that puts privacy first.

Benefits

Better knowledge of your users: GA4 collects a wider range of data than Universal Analytics, which can help you better understand how your users act.

Focused on privacy: GA4 has a number of privacy tools that let you collect data in a way that doesn't invade users' privacy.

Predictive features: GA4 has features that can help you predict how users will act in the future.

Direct integrations with media platforms: GA4 has direct integrations with a number of media platforms, which lets you track how well your marketing efforts work on different platforms.