Here are Some ON -Page and Technical Seo Website Audit

Meta Title

A meta title refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of SERP. Meta Title character limit in SERP 55 to 60.

Meta Description

A meta Description refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of SERP. Meta Title character limit in SERP 155 to 160.

Sitemap.xml

A sitemap is a list of website essential webpages, making sure google can find and crawl them on all pages. Lts helps search engines understand your website's structure.You want Google to crawl every important webpages of the website.

Robots.txt

Robots.txt file to tell search engine crawlers which URLs the Crawler and access to the website. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.

Custom 404

If users reach a dead end on a default error page, they will leave the website and search for something else. But with a custom 404 error page, you can give users a clear path to a new destination on your website, keeping them on your site.

For E.g if your website is services and some search your website in different kinds of products. So a custom 404 page helps to understand this page is not over the website.

Schema Markup

Schema markup informs the search engine precisely what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding schema will help the search engine crawl better, raising the website's ranking while keeping other best practices of SEO in mind.

Open Graph Markup

Open Graph tags improve SEO positioning, and for simple reasons. Mainly because they make it easier to get the user's attention, creating rich social cards. Showing the most eye-catching image, title, and description, you improve the social network user's chances to notice the publication.

Canonical Tag

A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. For example, if you have URLs for the same page

(example.com? dress = 1234 and example.com/dresses/1234 ), Google chooses one as canonical.

Website Loading Speed

Page speed is a metric on websites that measures how long a page takes to load. Unlike site speed, which relates to the average loading time of the entire website, page speed refers to a specific page. Page speed is determined by server quality, image compression, file sizes, and more.

Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.OIt acn track and analyse the website organic traffic, Paid traffic, Direct traffic etc.

Google search console

The Google Search Console will help you monitor your website traffic, optimise your ranking, and inform you of any kind of error in Website E.g like indexing issues, Page loading speed decisions about the appearance of your site's search results.