Google Web Stories: Why are Web Stories Helpful in Content Marketing and SEO Strategy?

What are Google Web Stories?

Web Stories are full-screen, image-rich web material that you can tap or swipe to move through. You can tap or swipe through Web Stories to look at material. Google allows Web Stories, so you might find them in Google Search and Discover.

Where does Google show Web Stories?

One of the most exciting things about Web Stories is that they could show up in search results on mobile.

Web stories can be found:

1. Google Search results

2. Google Images results

3. Google Discover

4. Google App

Are web stories good for SEO and content marketing?

In other words, if you use Google Web Stories, your site and stories will get more attention. They can be shown in different places on Google: as a rich snippet in SERPs, as a Web Story Grid, on Google Discover, and in Google picture results.

But that's not all this system has going for it. Let's look at them both.

Making content:- Web Stories are like social media stories, but they are part of your site and belong to you. This gives you more freedom and control over the material you put on your site.

User Engagement:- With Web Stories, you can give your website visitors a truly involved and immersive experience that will draw them in and keep them interested.

No Time Limit:- Web Stories don't have an end date or end time like social media stories and some Google content, like Google My Business posts. Once posted on your site, they will stay there for as long as you want.

Monetization:- Google has made new types of ads based on web stories available. Try them out and have fun!

External Links:- Web Stories can get links from any site and can put links to any web page on their own pages.

KPIs:- Web Stories works with Google Analytics and all other tracking tools from Google.

Actual Events:- You can let your users know that you've added a new Web Story by using the "live stories" property. Very helpful for people who blog and work in the media.

SEO tips for your Web Stories: what Google wants - Google’s technical guidelines for Web Stories

Web Stories must follow a set of rules set by Google in order to show up on the search engine. Here are some things to remember if you want your image content to do well in SERPs:

Completeness:- Make sure that your Web Stories are really complete, that they tell a full story, and that they don't try to sell too much. So, don't make Web Stories where users have to click on links to get important information or that have more than one external link or file per page.

Affiliation:- If you use partner links in your Web Stories, we suggest that you don't put too many of them in each Story. Instead, just put one link in each Story. Also, be sure to follow the partner programs' Quality Guidelines.

How long a story is:- We suggest that the number of pages in your Web Stories be between 5 and 30. Even better if they are 10–20 pages long.

Length of title:- Short names are best! Stay under 55-60 characters.

Text:- On each page, write less than 200 words. Focus on one idea per slide, like a social media post.

Video:- Videos can give your Story energy, but be careful not to use too many! The best movie would be 15 seconds long per page and no more than 60 seconds long total.